The Apple advertising campaign “Shot on iPhone 6” can now be a line on the closing credits of a Swiss news station, which now does 100 percent of its broadcasts on the iPhone.
During the summer, Léman Bleu gave each of its reporters an iPhone 6 kit to shoot their stories and use for live shots. That means a reporter with a mic in one hand can use the free hand to grip a selfie stick for live standup shots.
Apple’s iOS 9 News app hasn’t even seen the light of day yet, but publishers are already heavily discontent with the email Apple sent out to them regarding its terms and conditions. The email essentially tells publishers what they’re agreeing to by opting in to the News app and assumes they agree unless they explicitly state otherwise.
Even if publishers don’t like the terms and conditions Apple lays out, Apple is basically forcing their hands unless they later specify that they don’t agree. In that case, of course, they also don’t get to be a part of the News app. The terms and conditions themselves don’t entirely appear to be causing the uproar, but rather the odd presumption that all the publishers are automatically willing to participate even in total silence.
SAN FRANCISCO — You created an app. You think it’s awesome. Your friends say so too. Something nags at you, though: You have zero reviews, your downloads don’t outnumber your Facebook pals, and you need to make rent.
There’s a fancy name for your problem: “discoverability.” Millions of good apps face it, gathering dust between bogus fart apps and Flappy Bird clones.
“It’s hard to make a living in the App Store,” says Michael Yacavone, founder of Individuate, which makes personal-development apps Ace It! and Affirmable.
But there is definitely money to be made in the App Store, to the tune of $15 billion Apple has paid developers so far. Apple recently vowed to improve discoverability by adding an “explore” tab to the App Store, but whether users will search for new and exciting apps remains to be seen. The basic problem remains for most developers: Nearly everyone is ignoring you. Journalists can help, but you have to know how to deal with them.
News media conglomerate Gannett is making a big push for mobile reporting and they’ve decided that the iPhone 4S is the perfect tool to start with for journalists across the country. To that end, the company has equipped 1,000 print and broadcast reporters with new iPhones to use for on the spot reporting, editing, and broadcasting.
The initiative was announced in December and will eventually include iPads as well as iPhones, but it is just now rolling out after the company put journalists getting the handsets through intensive training in the use of the iPhone and of the handful of apps that Gannett has chosen for reporters to use.