Just a few days after unveiling the new iPad Pro, Apple’s Chief of Design revealed what he likes best about it, including one feature you might never notice. This tablet just got some significant changes in its form factor, with Jony Ive leading the redesign team.
He also discussed the difficulties of improving products that are already very popular.
The various auto designers and experts interviewed by Motor Trend speculate that Apple will try to redefine the car “experience.” They talk about stuff like acoustics, and look and feel, rather than specs like miles per gallon or engine torque.
They predict that Apple will bring a better “user experience” to the car of the future, not just a better physical product.
This reminded me of interviewing Apple’s designers for my Jony Ive book. They explained that the design group takes exactly this approach when thinking about new Apple products. Instead of starting with chip speeds or screen resolutions, they begin by asking each other how the new product should make the user feel.
With the launch of two new iPhones, Apple’s top designer Jonathan Ive granted very rare back-to-back interviews with USA Today and Bloomberg Businessweek.
Having read everything he’s ever said in preparation for my book about him (due mid-November), I recognized the usual Jony Ive talking points; the striving for simplicity, the importance of caring, and so on.
But there are a couple of paragraphs in the USA Today that especially gave me a strong sense of Deja vu.