Luxury watchmaker IWC takes on Apple Watch with new strap sensor

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big-pilot
This ugly sensor is IWC's answer to Apple Watch. Photo: IWC

If you need more evidence that the luxury Swiss watchmakers are as truly screwed as Jony Ive predicted, look no further than IWC’s laughable answer for keeping up with the Apple Watch.

The luxury watch company is adding a smart sensor called IWC Connect to the strap of its Big Pilot watch, a favorite of horologist collectors including John Mayer. Details on what the fitness sensor can actually do haven’t been revealed, but IWC created a ridiculously dramatic teaser trailer for the new strap that you can watch below:

Steve Jobs’ favorite musician thinks we’re all going to own an Apple Watch

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John Mayer and Steve Jobs at the iPod Mini unveiling. Photo: Apple
John Mayer and Steve Jobs at the iPod Mini unveiling. Photo: Apple

John Mayer is world renowned for his skill at plucking strings on a guitar while singing breathy love lyrics. He’s also well known as a lover of expensive mechanical watches, but when it comes to the future of wrist wear, Mayer admits pretty much everyone’s just going to buy an Apple Watch now.

“We’re all going to end up with the Apple Watch, I don’t care what you say,” says Mayer. “Even if you have to wear it on your right hand.”

9 of the most famous Apple fanboys of all time

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There are few Apple fans more enthusiastic than actor, author and TV presenter Stephen Fry, who even dedicates whole chapters of his autobiography to describing the impact the Macintosh had on his life. Fry was in Cupertino for the unveiling of the iPhone 6, 6 Plus and Apple Watch last month. Thoughts from the ever-eloquent thesp? “Want, want, want; drool, drool drool.”That about sums it up.Photo: Stephenfry.uk

There are few Apple fans more enthusiastic than actor, author and TV presenter Stephen Fry, who even dedicates whole chapters of his autobiography to describing the impact the Macintosh had on his life. Fry was in Cupertino for the unveiling of the iPhone 6, 6 Plus and Apple Watch last month. Thoughts from the ever-eloquent thesp? “Want, want, want; drool, drool drool.”

That about sums it up.

Photo: Stephenfry.uk


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ION Guitar Apprentice Transforms Your iPad Into An Axe-Shredding Beast

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guitar

Photo: Cult of Mac

I’m undoubtedly the least musically inclined person I know, which makes me furiously jealous as I watch my guitar playing friends pick up a guitar and serenade girls à la John Mayer. I need to learn how to play guitar, which is why I’m excited about this new iPad guitar accessory we came across at CES.  Ion Audio, makers of the iCade iPad arcade machine, unveiled their newest accessory that helps users perfect their guitar shredding chops on the iPad, so that even those of us without musical talent can look cool playing guitar.