Behind the scenes of Apple’s powder-packed snowboarding video

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Exclusive: Videographer behind latest Apple ad talks shooting snowboarding on iPhone
Apple's latest "Shot on iPhone" ad may be its most impressive yet.
Screenshot: Apple

Next time you’re shooting an iPhone video, be glad you’re not shooting in waist-deep snow in freezing conditions. That was the challenge posed to Joe Carlino, the intrepid videographer behind Apple’s latest “Shot on iPhone” promo.

The ad, which dropped yesterday, shows four pro snowboarders doing their thing in the wilds of British Columbia. Cult of Mac spoke with Carlino about how the ad came about, and the pros and cons of shooting on iPhone in inhospitable conditions.