Jif peanut butter stirs debate over how to pronounce ‘GIF’

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Gif and Jif on the same peanut butter
Choose GIF
Photo: Jif

Jif peanut butter is sharing its label with the word Gif, a brilliant branding move that attempts to settle one of the most important questions of our time: Hard G or soft?

The “answer” is on the label of the limited-edition 40-ounce jars now listed on eBay for $9.99. Jif teamed up with GIF platform Giphy (sort of sounds like Skippy), to create the label in observance of National Peanut Butter Lover’s Day on March 1.