Today in Apple history: Steve Jobs and Jef Raskin clash over the Mac

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Apple Mac
The war over the Macintosh's soul started on this day in 1979.
Photo: Apple

September 27: Today in Apple history: Steve Jobs and Jef Raskin clash over the Mac September 27, 1979: Years before the Macintosh will ship, Steve Jobs and Jef Raskin clash for the first time over the direction of the Macintosh R&D project.

Raskin, the founder of the Macintosh project, wants a computer that’s going to be affordable to everyone. Jobs wants a computer that’s going to be the best, regardless of price.

Guess who won?

Today in Apple history: Mac marketing guru Joanna Hoffman is born

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Kate Winslet (left) plays Joanna Hoffman (right) in Steve Jobs.
Kate Winslet (left) played Mac marketing guru Joanna Hoffman in Danny Boyle's Steve Jobs biopic.
Photos: Kate Winslet/Apple

July 27: Today in Apple history: Mac marketing guru Joanna Hoffman birthday July 27, 1955: Joanna Hoffman, who will join the original Macintosh and NeXT teams and become Steve Jobs’ first right-hand woman, is born in Poland.

Six months younger than Jobs, the marketing executive is one of the few people willing and able to stand up to the oftentimes-fierce Apple co-founder during the first part of his career.

Today in Apple history: Mac creator complains about Steve Jobs

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Jobs
Young Steve Jobs wasn't exactly easy to work with!
Photo: Esther Dyson/Flickr CC

February 19 Today in Apple historyFebruary 19, 1981: Jef Raskin, creator of the Macintosh project, sends a memo to Apple CEO Mike Scott, listing his many complaints about working with Steve Jobs.

He claims that Jobs, who joined the Mac team the previous month, is tardy, shows bad judgment, interrupts people, doesn’t listen and is a bad manager.

Today in Apple history: Apple ships the first Mac

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Apple lays out the strengths of the revolutionary Macintosh 128K in an original Mac ad.
Apple lays out the strengths of the revolutionary Macintosh 128K.
Photo: Apple

January 24: Today in Apple history: Apple ships the first MacJanuary 24, 1984: Apple ships its first Mac, the mighty Macintosh 128K.

Bringing a mouse and graphical user interface to the masses, and heralded by an acclaimed Super Bowl commercial that’s still talked about today, the first-gen Mac will quickly become one of the most important personal computers ever released.

Today in Apple history: Apple ships its first OS

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apple_ii
Remember the days of green text on black backgrounds?
Photo: Ste Smith/Matthew Pearce

July 20 July 20, 1978: Apple DOS makes its debut on the Apple II, giving Apple its first official operating system.

A command line interface with green text prompts on a black background, Apple DOS looks incredibly primitive next to today’s graphical user interfaces. Nonetheless, for Apple users this was the macOS Sierra of its day.

Remembering Jef Raskin, the Mac’s other inventor

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hello_macintosh
Jef Raskin's original concept for the Mac was very different.
Photo: Apple

Everyone associates the Mac’s creation with Steve Jobs (with very good reason), but there is another person without whom we wouldn’t have Apple’s iconic home computers: user interface guru Jef Raskin, who passed away on February 26, 2005 — exactly 11 years ago today.

Raskin not only named the Macintosh — after his favorite type of apple, the McIntosh (even though that spelling was already being used by an audio company) — he also gave the lovable computer some of its lasting personality traits.