If you have been reading Ken Segall’s new book about Apple, Insanely Simple, then you’ll recognize the hallmarks of simplicity all over JawBone’s work. Even the e-mail containing the press release for its new speaker reads as little more than “Jawbone just released a BIG JAMBOX.”
That’s what it’s called. The BIG JAMBOX. And from its name, you know almost all there is to know about it.