Why we still don’t know iPhone 8’s real name

By

Jamaica
Jamaica helps Apple keep its plans secret.
Photo: Apple

Here’s one reason we still don’t know whether the next iPhone will be called the iPhone X, iPhone 8 or something else entirely. A loophole that allowed intrepid investigators to dig up secret Apple product names has been closed.

It’s like Apple loves secrets or something!

How Apple uses Jamaica to keep its secrets under wraps

By

Jamaica
The Jamaica-branded Apple Watch strap.
Photo: Apple

It’s well known that Apple, like many multinationals, uses a variety of non-U.S. countries to help reduce its tax bill. However, what is less well known is that the company also takes advantage of some interesting pieces of international legal minutiae to keep its future plans secret.

In particular, Apple is a big fan of Jamaica when it comes to filing trademark paperwork about its upcoming products — since Jamaica doesn’t easily provide would-be snoopers with a way to search databases about newly-filed information.