Macworld Expo Changes Name, Opens 2012 Registration



Although for many years Macworld was the place where Apple showed off their new products, the company decided to orphan the expo in January 2009, claiming trade shows were now superfluous with the dawning of the Internet.

Of course, Macworld’s recreated itself since then as a place for third-party companies to show off their wares, but as Apple has increasingly emphasized its iOS side of the business, the Macworld name has started seeming anachronistic.

You probably won’t be surprised what Macworld’s organizer’s are renaming the conference. You may be surprised at what a charmless mouthful it all is, though.