Watch Out Siri, Amazon Just Bought Its Own Digital Assistant Named IVONA


Apple Siri event

Siri has enjoyed mild success since her debut on the iPhone 4S. She’s not the world’s greatest personal assistant, but she gets the job done most of the time, which is better than a lot of other voice recognition options out there.

Now Amazon is preparing to do battle with Siri thanks to a new digital assistant they just bought. Her name’s IVONA, and we’re pretty sure it’s not the same Ivona from Austin Powers.