Movies Anywhere combines films bought through iTunes, Google Play, etc. into one service. And now it’s testing a new feature called Screen Pass that enables loaning your movies to other people.
It’s only in beta, and isn’t expected to be available to everyone until May. Which is too bad, because it would be really useful right now with so many in self isolation during the COVID-19 pandemic.
While you retreat indoors to avoid exposure to the COVID-19 virus, Apple is worried you might catch cabin fever.
So to help you deal with your locked-down life, Apple is offering a sale on iTunes movies. The sale includes bundles as well as individual titles.
Purchased digital content has been around since before the launch of the iTunes Store back in 2003, but things were much different then. Devices weren’t constantly connected, and streaming wasn’t the primary way to access your “purchased” (or subscription) content, and most things came in the form of physical media (VHS tapes, DVDs, CDs, or 8-Tracks). Now that things are streamed, stored in the cloud, and available across all our devices, digital content ownership is much more complicated than simply buying a movie, book, or album and having it indefinitely.
Owning digital movies used to be a pain in the neck. Movies bought on iTunes were trapped on Apple devices, Google Play movies on Google’s service, and Amazon purchases in Prime Video. At the same time digital copies included with DVD and Blu-rays were often stuck in services like Vudu, Flixter, or UltraViolet. With Movies Anywhere, you can finally sync most of your movies across various services, putting your movies everywhere you want to watch.
In its biggest move yet to regulate Apple in China, the Chinese government has forced Apple to shut down its iBooks Store and iTunes Movies in the country — just six months after the services were first made available.
While the government initially approved the launch, the State Administration of Press, Publication, Radio, Film and Television reportedly changed its mind and demanded that Apple shutter the service.
Apple today launched Apple Music, iTunes Movies and iBooks in China.
As with the U.S., Chinese customers are being treated to a three-month free trial for Apple Music. After this, the subscription service will cost a very reasonable 10 yuan ($1.57) per month — just one-sixth of what customers in the U.S. pay for the service.
