It’s no turkey: Fab Apple Store opens in Istanbul with exclusive AR exhibition


Apple Bağdat Caddesi opens as Apple’s third retail location in Turkey, situated in Istanbul.
Apple Bağdat Caddesi opens as Apple’s third retail location in Turkey, situated in Istanbul.
Photo: Apple

Apple said its new Apple Bağdat Caddesi — its latest Apple Store — opens Friday in Istanbul, Turkey. It marks the Cupertino tech giant’s third retail location in the country. With the opening comes the debut of a special Today at Apple program and an exclusive augmented reality (AR) exhibition.

Marvel at the size of this giant iPhone 7 ad


iPhone 7 Dubai
The iPhone 7 screen is big, just not that big.
Photo: Guy Kawasaki/Instagram

Apple’s cool, noir-esque minimalist billboards for the iPhone 7 can be seen all over the world, but is this one the biggest yet?

Spotted by well-known former Apple evangelist Guy Kawasaki during a trip to Istanbul Dubai, the giant iPhone billboard stretches virtually the entire length of a pair of impressively tall towers.

Well, that’s one way to grab people’s attention!

These photos show you why Apple’s store in Turkey won awards


The Zorlu Apple Store at night. Photo: Robert Donovan/Flickr

Apple scooped up a couple architectural awards this week for the stunning engineering behind its magnificent Glass Lantern store at the Zorlu Center in Istanbul Turkey.  The judges said it ‘takes structural glass technology to a new dimension’, and even though we’ve never been inside the Zorlu store it’s not hard to see why it’s getting showered with awards after looking at these pictures.

The Zorlu Store is the first Apple Store created by the same architectural firm behind the new spaceship campus in Cupertino, and it looks like the same amount of attention to detail and minimalist thought that goes into the creation of an iPhone was also poured into the new award-winning Apple temple.

Take a tour of the exquisite store below:

Istanbul to get its second Apple Store this fall



Apple is set to open its second brick-and-mortar retail store in Turkey, according to Turkish website ElmaDergisi.

The store is allegedly planned to open this fall, around the same time as Apple’s long-awaited iPhone 6 is set to hit shelves. It will be located in Istanbul’s upmarket Akasya Shopping Center, a shopping mall known for its major brand stores.