SAN FRANCISCO — Apple packed some amazing tech into its weird-looking AirPods. But to Nuheara co-founder David Cannington, Apple’s white-hot wireless earphones are just “dumb wireless.”

Sure, AirPods let you listen to music, take phone calls and tap into Siri, but they represent a missed opportunity because they don’t solve a crucial problem faced by many people in the modern world: hearing what’s going on around them.

As you might have guessed, Cannington’s company tackled this problem with a new product that launched at CES this week. Nuheara’s IQbuds are smart, truly wireless earbuds that do more than just make calls and deliver high-fidelity audio to your ears. They make it possible to carry on conversations in noisy environments like restaurants, bars and even massive Las Vegas trade shows.

This week on The CultCast: An honest look at Super Mario Run; we review better-sounding AirPods alternatives; the cool new stuff in the iOS and tvOS updates; and we reveal the hands-down best TV shows of 2016!

This episode supported by: Jamf Now, the affordable, cloud-based solution you can rely on to manage the iPads, iPhones and Macs in your workplace. Manage three devices for free at jamf.com/CultCast.