SAN FRANCISCO — Apple packed some amazing tech into its weird-looking AirPods. But to Nuheara co-founder David Cannington, Apple’s white-hot wireless earphones are just “dumb wireless.”
Sure, AirPods let you listen to music, take phone calls and tap into Siri, but they represent a missed opportunity because they don’t solve a crucial problem faced by many people in the modern world: hearing what’s going on around them.
As you might have guessed, Cannington’s company tackled this problem with a new product that launched at CES this week. Nuheara’s IQbuds are smart, truly wireless earbuds that do more than just make calls and deliver high-fidelity audio to your ears. They make it possible to carry on conversations in noisy environments like restaurants, bars and even massive Las Vegas trade shows.