Why this week’s Apple PR blitz is brilliant [Opinion]

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Updated iMacs, AirPods, and iPads have all debuted this week. What’s next?
Updated iMacs, AirPods, and iPads have all debuted this week. What’s next?
Photo: Ed Hardy/Cult of Mac

Apple isn’t following its usual strategy for product launches. Rather than holding a press event during which a collection of devices gets shown off, it spread the news out across multiple days this week.

This bold new approach brought plenty of attention to products that might otherwise have gotten lost in the furor around bigger announcements. And it’s also creating excitement about what’s coming next.

Brilliant concept brings 7-inch display to iPod Touch 7

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iPhone
The iPod Touch might finally get upgraded.
Photo: ConceptsiPhone

The iPod Touch might make a comeback in 2019 now thanks to some new renders we’ve got a glimpse of what it might look like.

Apple hasn’t released a new iPod Touch since 2015. Rumors indicate that an update could come out this year. Details are pretty scarce on what the new features could be, so the folks at ConceptsiPhone busted out a brilliant imagining some sleek new additions that would make it truly lust-worthy.

Get ready to drool: