Earlier this year, Etymotic began a new program that allows purchasers of pretty much any of their products — earphones, Bluetooth headsets, whatever — to own custom-molded eartips for an extra $100. Etymotic offered to let me try a set of these custom eartips (full disclosure: on their tab) with the hf2s I tested, and off we went.
Maybe it’s my (only somewhat) jaded inner journalist, but bubbly marketing language almost never rouses me. So naturally, I dismissed the phrases “rediscover your music” and “stunning mobile music fidelity,” printed on the box of Etymotic’s microphone-equipped hf2 earphones, as standard advertising blather.
After a few hours of listening to music through the hf2s I went back and read the box again, this time with wider eyes — because damned if for once some outfit’s marketing department hadn’t made a claim that was actually spot-on accurate. In fact, the thought crossing my mind as I gleefully ripped through my music collection, trying to see how many tracks would give me goosebumps, was that maybe those marketing peeps had even been too subtle about the hf2’s performance — that maybe the box should have just been plastered in wild neon stickers bearing candid phrases like “THESE ARE *&@#$ AWESOME!!” (and that’s why I wouldn’t last long in marketing).