10 times Apple learned from massive iPhone mistakes

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iPhone 7 red
iPhone's rise wasn't a completely smooth ride.
Photo: Ste Smith/Cult of Mac

iPhone turns 10 It might be the most successful smartphone on the planet, but the iPhone didn’t become what it is today without some failures along the way.

Even before the device made its much-anticipated debut in 2007, Apple overcame big missteps and mistakes. It tried putting iTunes on other phones. It believed we didn’t need native apps. It entered into embarrassing partnerships with big bands.

As Cult of Mac looks back over the iPhone’s history to celebrate the device’s 10th anniversary, in collaboration with Wired UK, 10 big failures stick out like a sore thumb.

‘Apple should pull the plug’: 10 iPhone predictions from 2007

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iPhone predictions from 2007
They must have been holding their crystal balls wrong.
Photo: Ste Smith/Cult of Mac

iPhone turns 10 Predicting the future is tough, even for the experts. That’s the only lesson we can learn from looking back at these horribly misguided iPhone predictions that greeted the device at its launch 10 years ago.

Before most people had even wrapped their fingers around Apple’s first-gen smartphone, tech pundits, analysts and competing CEOs were already writing off the iPhone as a disaster similar to Apple’s previous excursions into video game consoles and the like.

Here are just a few of the laughable reactions that greeted the iPhone in 2007.

Apple seeds revised betas of iOS 11 and tvOS 11

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iOS 11 Control Center
A new version of iOS 11 beta 2 is out.
Photo: Ste Smith/Cult of Mac

Revised beta builds of iOS 11 beta 2 and tvOS 11 beta 2 have been seeded to developers by Apple this morning, just five days after the previous versions of the betas were made available.

Along with the new updated betas for iOS 11 and tvOS 11, Apple also dropped a new Apple Watch beta in the form of watchOS 3.2.3 beta 4.

Birth of the iPhone: How Apple turned clunky prototypes into a truly magical device

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iPhone 2G prototype
iPhone 2G prototype
Photo: Jim Abeles/Flickr CC

iPhone turns 10 The world had never seen anything like the iPhone when Apple launched the device on June 29, 2007. But the touchscreen device that blew everyone’s minds immediately didn’t come about so easily.

The iPhone was the result of years of arduous work by Apple’s industrial designers. They labored over a long string of prototypes and CAD designs in their quest to produce the ultimate smartphone.

This excerpt from my book Jony Ive: The Genius Behind Apple’s Greatest Products offers an inside account of the iPhone’s birth.

First ‘Assembled in India’ iPhones go on sale

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iPhone assembled in India
One of the first iPhones "assembled in India."
Photo: Indian Express

Apple’s first iPhone SE units manufactured in India are now on sale in the country.

“Designed by Apple in California, Assembled in India,” reads the tagline on the back. Despite being made locally, the devices cost exactly the same as those shipped from China.

AR demos show how iPhone can be transformed into a working tape measure

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AR Measure
Flashy? No. Useful? You bet!
Photo: AR Measure

Not convinced about how augmented reality has the opportunity to improve our apps? Then check out a couple of neat demos of Apple’s ARKit, the AR toolkit Apple showed off at WWDC to allow “fast and stable motion tracking” for augmented reality apps.

Between them, they depict how you’ll soon be able to use your iPhone as a tape measure by pointing your device at an object or scene, tapping two points on it, and then accurately measuring the distance between them.

Check them out below.

6 things we learned from the creation of iPhone documentary

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iPhone doc
Scott Forstall and others chip in to tell their iPhone war stories.
Photo: WSJ

If you hadn’t heard by now, this week marks the tenth anniversary of a little device called the iPhone going on sale. To celebrate, the Wall Street Journal has created a new mini-documentary, entitled Behind the Glass, detailing the making of Apple’s breakthrough smartphone.

Courtesy of interviews with former Apple execs Tony Fadell, Scott Forstall and Greg Christie, here are the top factoids we learned from it.

Relive 10 years of amazing iPhone innovation

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iPhone evolution GIF
The iPhone sure has changed over the years.
Photo: Ste Smith/Cult of Mac

iPhone turns 10 The iPhone packed a lot into its first astonishing decade. Not only has the device itself evolved significantly since its promising-but-by-no-means-perfect beginnings, but it’s transformed Apple’s business — and many of our very lives — in the process.

All this week, Cult of Mac’s “iPhone Turns 10” series will look at the innovative device’s massive impact on worldwide culture. The iPhone, which launched on June 29, 2007, truly changed the world.

What iPhone milestones have passed since Steve Jobs introduced this stunning hybrid device, which combined a widescreen iPod with touch controls, a revolutionary mobile phone, and a breakthrough internet communications device? Check out our handy guide to 10 years of iPhone history.