iPhone X camera officially ‘studio quality’

By

Apple ad says iPhone X takes studio-quality portraits.
There were some complaints after Apple ads claimed the iPhone X takes "studio-quality portraits."
Photo: Apple

The advertising regulatory body in the UK ruled that Apple can say that the  iPhone X takes “studio-quality portraits.”

An ad for this smartphone promised “Radically new cameras with Portrait Lighting. Studio-quality portraits. Without the studio.” However, this brought two complaints to the Advertising Standards Authority (ASA).

Optics startup claims Apple stole its design for dual-lens iPhone camera

By

iPhone 8 camera
The iPhone dual-lens cameras are the subject of a lawsuit claiming deliberate Apple patent infringement.
Photo: Ste Smith/Cult of Mac

A small company that makes dual cameras for cellphones claims Apple is infringing on several of its patents. The Israeli startup says it showed Apple prototypes for a miniature telephone lens, and Apple used them to create its own.

According to Corephotonics, the iPhone X, iPhone 8 Plus, and iPhone 7 Plus all use technology for which it holds patents.

Why the iPhone X needs its notch

By

iPhone X notch
The "notch" is not a problem.
Photo: Ste Smith/Cult of Mac

Ever since Apple unveiled the iPhone X, naysayers have been complaining about “the notch.” But in today’s video, I’m going to do my best to convince you that the controversial cutout at the top of the iPhone X screen is totally not an issue.

Here’s why I think the iPhone X actually needs the notch.

Essential iPhone X tips you need to know [Video]

By

Watch our latest video to see all the crucial iPhone X tips and tricks.
Watch our latest video to see all the crucial iPhone X tips and tricks.
Photo: Ste Smith/Cult of Mac

iPhone X is radically different from every iPhone that came before it. As you strive to get accustomed to life without a Home button, these iPhone X tips and tricks will come in handy.

Check out the video below to see nine iPhone X tips you need to master immediately.

With iPhone X, Apple reinvents the camera. Again.

By

iPhone camera
Sure you can take pictures with it. But the iPhone X shows the future of the camera will have little to do with the photographic image.
Photo: Apple

Each generation of iPhone has brought with it a camera more amazing than the last. As users ogled over higher resolution, bigger sensors and new computational features, few saw the device’s evolution as more than just the making of a better camera.

But the iPhone X gives the camera a new job description — it’s not just a photography specialist anymore. How iPhone cameras function in the future will have little to do with the photographic image. And the iPhone X previews the innovations to come.