‘Apple should pull the plug’: 10 iPhone predictions from 2007

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iPhone predictions from 2007
They must have been holding their crystal balls wrong.
Photo: Ste Smith/Cult of Mac

iPhone turns 10 Predicting the future is tough, even for the experts. That’s the only lesson we can learn from looking back at these horribly misguided iPhone predictions that greeted the device at its launch 10 years ago.

Before most people had even wrapped their fingers around Apple’s first-gen smartphone, tech pundits, analysts and competing CEOs were already writing off the iPhone as a disaster similar to Apple’s previous excursions into video game consoles and the like.

Here are just a few of the laughable reactions that greeted the iPhone in 2007.

Birth of the iPhone: How Apple turned clunky prototypes into a truly magical device

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iPhone 2G prototype
iPhone 2G prototype
Photo: Jim Abeles/Flickr CC

iPhone turns 10 The world had never seen anything like the iPhone when Apple launched the device on June 29, 2007. But the touchscreen device that blew everyone’s minds immediately didn’t come about so easily.

The iPhone was the result of years of arduous work by Apple’s industrial designers. They labored over a long string of prototypes and CAD designs in their quest to produce the ultimate smartphone.

This excerpt from my book Jony Ive: The Genius Behind Apple’s Greatest Products offers an inside account of the iPhone’s birth.

Relive 10 years of amazing iPhone innovation

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iPhone evolution GIF
The iPhone sure has changed over the years.
Photo: Ste Smith/Cult of Mac

iPhone turns 10 The iPhone packed a lot into its first astonishing decade. Not only has the device itself evolved significantly since its promising-but-by-no-means-perfect beginnings, but it’s transformed Apple’s business — and many of our very lives — in the process.

All this week, Cult of Mac’s “iPhone Turns 10” series will look at the innovative device’s massive impact on worldwide culture. The iPhone, which launched on June 29, 2007, truly changed the world.

What iPhone milestones have passed since Steve Jobs introduced this stunning hybrid device, which combined a widescreen iPod with touch controls, a revolutionary mobile phone, and a breakthrough internet communications device? Check out our handy guide to 10 years of iPhone history.