| Cult of Mac

Why I love Apple’s hideous Smart Battery Case


iPhone case
Apple's Smart Battery case has got me charged!
Photo: Ste Smith/Cult of Mac

Apple’s own battery case, cleverly titled the Smart Battery Case, has been on the market for over two years now. I had never really taken an interest in it;  it was just another battery case, only this one looked like it was pregnant with an iPod.

That was until last week, when I was desperately in need of some form of charger for my iPhone and decided to pick one up. Since then, my thoughts on what was just an ugly, overpriced battery case have totally changed.

Check out the video below to find out why it’s earned a place in my heart — and is now my favorite iPhone case.

iPhone 7 Smart Battery Case packs more power into its ugly hump


There's lots of extra juice in the new iPhone case.
There's lots of extra juice in the new iPhone case.
Photo: Apple

The iPhone 7 and iPhone 7 Plus aren’t the only new Apple products that are getting a solid battery upgrade.

Apple’s new Smart Battery case for the iPhone 7 has a 26% bigger battery than the iPhone 6 and 6s version, giving users the ability to binge on video for a full 24 hours.

2015: The year Apple super-sized its ambitions


Apple year in review 2015
2015 was a great year for Apple -- mostly.
Image: Stephen Smith/Cult of Mac

Cult of Mac's Best of 2015 You could say 2015 was a product-ive year for Apple. The company entered the wearable market with the Apple Watch, released a hugely updated version of the Apple TV streaming box, unveiled the massive iPad Pro (and considerably less massive iPad Mini 4), took on tune-streaming with the Apple Music service, and made its annual update to the iPhone with the 6s and 6s Plus.

We also saw updates to the operating systems that run all those things, as well as a new desktop OS in El Capitan, but it wasn’t all great news. Apple encountered lawsuits, shakeups and investigations by countries and entire federations thereof.

So whether we ultimately decide Cupertino had a good or bad year, at least it was pretty interesting. Relive the ups and downs with this Apple year in review 2015, Cult of Mac-style.

Rivals pile on to mock Apple’s ugly iPhone battery case


Classy, huh?
Photo: LG
Classy, huh? Photo: LG
Classy, huh? Photo: LG

Apple made a minor design faux pas with its newly-launched iPhone Smart Battery Case, so of course all of the company’s rivals are doing the mature thing and getting on with their own work, knowing that joining the pile-on will only come back to bite them.

Wait — that’s not what’s happening at all! In fact, LG and Asus today debuted two new ads poking fun of Apple, while at the same time advertising the alleged superiority of their LG V10 and Asus ZenFone Max phones respectively.