| Cult of Mac

Funny new Apple ad highlights long, long battery life of iPhone 14 Plus

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Funny new Apple ad highlights long, long battery life of iPhone 14 Plus
This guy has all day to listen to his favorite rappers on his iPhone 14 Plus.
Screenshot: Apple

Battery for Miles, a just-released advert for Apple, stars an elderly farmer driving a tractor and listening to Ludacris on his iPhone … as one does. He’s many hours from his destination but he doesn’t care — his iPhone 14 Plus has all the battery life he needs.

Apple also premiered Crash Test to advertise the iPhone’s Crash Detection feature.

iPhone 14 Plus is more successful than iPhone 13 mini was

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iPhone 14 Plus review: Go big or go home
iPhone 14 Plus is selling better than many had previously thought.
Photo: Ed Hardy/Cult of Mac

Apple’s experiment with the iPhone 14 Plus is paying off… somewhat. The first 6.7-inch non-Pro model is selling much better than the 5.4-inch iPhone 13 mini it replaced, according to a market analysis firm.

That said, the Plus reportedly has the weakest demand of any of the handsets Apple released in fall 2022.

Yellow iPhone 14 and 14 Plus hit store shelves

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Yellow iPhone 14 and 14 Plus hit store shelves
The wait is over: iPhone 14 and 14 Plus in yellow are now in stores.
Photo: Apple

The recently announced iPhone 14 and iPhone 14 Plus in yellow casings are now in Apple’s brick-and-mortar retail stores.

The new color option was announced in early March and then went up for preorder a few days ago, but Tuesday is the real launch day.

Yellow iPhone 14 and 14 Plus go up for preorders

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iPhone 14 and iPhone 14 Plus now come in yellow as well as a rainbow of other colors.
iPhone 14 and iPhone 14 Plus now come in yellow as well as a rainbow of other colors.
Photo: Apple

The online Apple store began taking preorders on Friday for the recently announced iPhone 14 and iPhone 14 Plus in yellow casings.

The canary-colored handsets won’t be in stores until March 14,though.

Why Apple should drop the iPhone 14 Plus

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Why Apple should drop the iPhone 14 Plus
iPhone 14 Plus should go.
Photo: Ed Hardy/Cult of Mac

The iPhone 14 Plus isn’t selling well, and the same was true for the model it replaced, the iPhone 13 mini. With that in mind, it seems reasonable for Apple reduce the number of product lines it offers.

There are currently five iPhone models in production. Dropping to four would benefit the company and its customers.

Apple launches yellow iPhone 14 and 14 Plus, plus new case colors

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iPhone 14 lineup colors: You can't miss the yellow one on the right. The others are midnight, starlight, Product (Red), blue and purple.
You can't miss the yellow one on the right. The others are midnight, starlight, Product(Red), blue and purple.
Photo: Apple

Apple rolled out yellow versions of its iPhone 14 and 14 Plus handsets Tuesday as part of a typical midcycle refresh. The new color joins midnight, starlight, Product(Red), blue and purple in the lineup. Apple made four new silicone case colors available, too.

You can preorder the new yellow iPhone 14 and iPhone 14 Plus as of Friday. The new phones arrive in stores on March 14, Apple said. The cases are available now.

iPhone 14 Pro wait times now stretch to 2023

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iPhone 14 Pro in 2023
If you haven't already ordered an iPhone 14 Pro, it won't arrive before 2023.
Photo: Cult of Mac/Engin Akyurt/Pexels

It’s no longer possible to order a new top-tier iPhone from Apple and have it delivered this year. The iPhone Pro and iPhone Pro Max are both backordered until early January 2023.

The delay is the result of strong demand for these handsets coupled with production problems in China.

iOS 16.1.2 aims to fix iPhone 14 Crash Detection feature

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iOS 16.1.2 aims to fix iPhone 14 Crash Detection feature
iPhone 14 Crash Detection feature should only be set off by a real crash.
Photo: Cult of Mac/Pixabay/Pexels

The new iOS 16.1.2 update is intended to make the iPhone 14 stop calling for an ambulance when the user takes a tumble. It includes “Crash Detection optimizations” according to Apple.

The update released Wednesday also makes some other tweaks so it’s worth installing on all compatible iPhones.

Show your iPhone 14’s guts with bold new schematic wallpaper

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Show off your iPhone 14's innards in the form of a schematic wallpaper.
Show off your iPhone 14's innards in the form of a schematic wallpaper.
Photo: Basic Apple Guy

Mac maven Basic Apple Guy just rolled out a project he said he’s been slaving over since late September — a set of detailed and layered iPhone 14 schematics you can download and use as display wallpaper in your choice of colors on your handset.

It’s kind of like displaying an X-Ray of your iPhone on the device itself. The iPhone 14 and iPhone 14 Plus schematics are out Tuesday with the ones for iPhone 14 Pro and Pro Max following on Wednesday.