About 60% of the price of an iPhone 13 Pro goes into producing it, according to a analysts’ estimate. That figure comes from examining the cost of each component in Apple’s new high-end smartphone. It’s much more than Apple used have to pay.

And note that the rest of the selling price isn’t pure profit.

The good news for buyers of the iPhone 13 series is that all four handsets promise significantly longer battery lives. The downside is that the change required putting in bulkier batteries that add to the weight and thickness.

Still, the increases are fairly marginal for an improvement that’s near the top of so many iPhone users’ wish lists.

Apple says a new service program will address sound problems some iPhone 12 and iPhone 12 Pro users experience when placing or receiving calls. It’s the first service program for the iPhone 12 series.

On its website Tuesday, Apple offered a new MagSafe Battery Pack, designed to work with the iPhone 12 series from mini to Pro Max. That is, it’s designed to work as of the release of iOS 14.7, due imminently.

Unlike all the other unofficially “MagSafe compatible” wireless battery packs that came out after the iPhone 12’s release, this one’s MagSafe-approved, straight from Apple. It took a while, but it’s here.

What do you do when you drop your iPhone 12 Pro in a canal and can’t find it? Simple: You take advantage of one of its neat new features to fish it out of the murky depths.

That’s what Twitter user and developer Frederik Riedel recently did — crafting a fishing rod with magnet that allowed him to latch on to the MagSafe charging magnets on the back of the device. Impressively, it worked. As did the iPhone continue to do.

iPhone 12 and 12 mini is now available to preorder in purple for the first time. If the new color option has encouraged you to upgrade, it’s time to turn your old model into fast upgrade cash.

Sell your old iPhone (and other Apple devices) to Cult of Mac today and we’ll send you a fat stack of cash to make your upgrade more affordable.

Those planning to resell their handset someday might want to steer clear of Samsung latest flagship models. The Galaxy S21 series reportedly lost between 44.8% and 57.1% of its original value since in debut in January 2021.

Of course, every smartphone depreciates over time. But iPhones hold their value better than their rivals.

Consumer Reports on Thursday revealed its “Best Smartphones of 2021.” And Apple’s biggest and most expensive model beat every other iOS device. The iPhone 12 Pro Max was named the “Best iPhone”

Rocky Lira, aka “Rocky Bandit,” and his “knucklehead” friends Eddie and Paddy went big into podcasting on a moderate budget recently. And they have the gear and the podcasts in circulation to show for it.

He and his Chicago pals started the weekly show Bums of Manarchy for fun, recording more than a dozen episodes so far. Lira got off to a fast start handling the podcast editing and production. He said he uses an M1 MacBook Pro and an older model, along with two iPad Pros and his iPhone 12 Pro — in concert with a Rode RodeCaster Pro Integrated Podcast Production Studio console.

Verizon is now offering a brilliant buy one get one free deal on all iPhone 12 models. Simply purchase one and open up a new line with an Unlimited service plan to get a second handset for absolutely nothing.