Apple’s unorthodox PR blitz is a total genius move [Cult of Mac Magazine No. 289]

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Apple's PR blitz for new AirPods, iPads and iMacs was more than just surprising - it was brilliant!
Apple's PR blitz was more than just surprising - it was brilliant!
Cover: Leander Kahney/Cult of Mac

So. Many. New. Products. Who would have guessed Apple would roll out multiple hardware upgrades in the week prior to a big media event? Here’s why that was a total genius move!

Read all about the new iPads, iMacs and AirPods in this week’s free issue of Cult of Mac Magazine for iOS. Plus, you’ll find our latest how-tos and products reviews to help make your tech life easier.

Grab the mag now. Or go old-school and get all the posts in the links below.

Want a brand new iPad? Sell your old one for the best price

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iPad mini
The new iPad mini is more affordable when you sell your old one.
Photo: Buster Hein/Cult of Mac

Apple just rolled out two brand new iPads with its latest A12 chip and Apple Pencil support. If you’re still rocking an older model, you’re probably tempted to finally upgrade. And it might not be as expensive as you think.

Sell your old iPad to Cult of Mac and you’ll have a nice chunk of cash to put toward your new model. It’s fast and simple and we typically pay more than anyone else!

iPad mini 2019 review roundup: The best compact tablet

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The newest iPad mini supports the first-gen Apple Pencil, not the newer version of this stylus.
Save $40 on Apple Pencil today.
Photo: Apple

The iPad mini got its first refresh in more than three years this week. The newest, fifth-generation model ships with Apple’s latest A12 Bionic processor, more RAM, and a True Tone display with more pixels than any other iPad.

But is the new iPad mini worth your hard-earned cash? Here’s what the early reviews have to say about it.

Why the latest iPads don’t support Apple Pencil 2

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The newest iPad mini supports the first-gen Apple Pencil, not the newer version of this stylus.
Save $40 on Apple Pencil today.
Photo: Apple

The number of tablets that can use the Apple Pencil expanded with the debut of the iPad Air 3 and iPad mini 5. Curiously, these support the original version of this pressure-sensitive stylus, not the newer one that launched in the fall.

But it turns out there are several good reasons for this move.

The long wait for AirPower might end soon

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AirPower
Where are you, AirPower?
Photo: Ste Smith/Cult of Mac

You’ve probably read this before. But this time, it seems like it’s actually really real.

AirPower’s launch could be just weeks away. And this time, there’s actually some solid evidence that it’s coming.

The new iPad Air is Pro enough for most people [Opinion]

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In some ways, the iPad Air is better than the Pro.
In some ways, the iPad Air is better than the Pro.
Photo: Apple

The new iPad Air is a monster. It’s practically as powerful as the top-of-the-range iPad Pro, but costs around $300 less. You lose a few features — the magnetic Apple Pencil 2, ProMotion, etc. — but for most people that probably doesn’t matter.

In fact, the new iPad Air is so good that it’s probably good enough for most people. And for some folks — professional musicians, for example, or people who hate headphone dongles — it’s even better.

Please, Apple, sort out your product naming nightmare [Opinion]

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Jumbled letters
Apple's new iPads underline its problem with product naming.
Photo: Lucille Pine/Flickr CC

As thrilling as new Apple devices are, this week’s surprise hardware updates really screwed the pooch on one important front: product naming.

The “new” iPad Air and iPad mini join a lineup of tablets with a variety of features and price points that will boggle the minds of even the most ardent Apple fanatics.

How did Apple’s naming strategy go so far off the rails? For the sake of the average customer, Cupertino’s once-brilliant branding needs to kick into gear. Because right now, the toxic hellstew of Apple product names is utterly confusing.

Apple’s newest iPads are just as fast as the latest iPhones

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The complete iPad lineup now includes Apple Pencil support, best-in-class performance, advanced displays and all-day battery life, Apple says.
Apple's new iPads are a much-needed upgrade.
Photo: Apple

The first Geekbench report on Apple’s new iPads suggests that at least one of the new tablets has a benchmark score of 4,806 and multi-core performance of 11,607. Those numbers put it roughly on a par with Apple’s iPhone XS Max.

Although it lags (understandably) behind the pricier and more power iPad Pro, it’s certainly promising news.

iPad Air vs. Pro vs. mini: Which one’s right for you?

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The complete iPad lineup now includes Apple Pencil support, best-in-class performance, advanced displays and all-day battery life, Apple says.
There's an iPad for everyone.
Photo: Apple

Apple today added two new iPads to its lineup while dropping the 10.5-inch iPad Pro released in 2017. It now offers five different tablets, each of which has its own advantages. So how do you choose the right one?

Which iPad is best for unparalleled performance? Which one offers more bang for your buck? Which is starting to look a little long in the tooth?

Our in-depth comparison shows you exactly how all five of Apple’s current iPads stack up — and helps you decide which one is worth your hard-earned cash.