‘Behind the Mac’ ad salutes accomplished women

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Apple ad on YouTube Int. women's day
Alicia Keys on the keys of her MacBook Pro.
Screenshot: Apple/YouTube

Apple’s salute to International Women’s Day is a black-and-white montage of cool portraits of powerful women and the Mac computers that play a role in their work.

Apple released the “Behind the Mac” video on YouTube Wednesday morning.

Apple spotlights female artists with 5,000 creative sessions

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Apple celebrates International Women’s Day
Apple celebrates International Women’s Day with a special Today at Apple Series in its retail stores.
Photo: Apple/Cult of Mac

Throughout March, select Apple Stores will host “She Creates” sessions led by women from across industries and mediums. This includes co-chair of the Women’s March Linda Sarsour, musicians Meghan Trainor and Victoria Monét, designer Carla Fernández, and many more.

Here’s how Apple’s celebrating International Women’s Day

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Apple female coders 1
Apple has teamed up with a nonprofit to help teach young women to code.
Photo: Apple

To coincide with International Women’s Day, Apple has partnered with the nonprofit “Girls Who Code.” The partnership aims to expand learning opportunities for young women.

To do this, Apple is providing its Swift-focused “Everyone Can Code” curriculum to club leaders across the U.S. to help expand the number of coding clubs. This will ultimately benefit up to 90,000 young women.

Rihanna is first female artist to hit 2 billion streams on Apple Music

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Rihanna
The biggest artist under Apple Music's umbrella. Ella, ella. 'Eh 'eh?
Photo: Apple

Rihanna is the first female artist to surpass 2 billion streams on Apple Music, according to a tweet sent out by Cupertino.

It’s not clear whether the quick stat refers to just Rihanna’s solo songs or includes other artists’ tracks on which she appeared. However, it’s a big achievement — and proof positive of just how big Apple Music is getting.

How the iPhone accelerated the career of an unknown photographer

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iPhone photos
Little league pitcher Mone Davis, one of the subjects Luisa Dörr photographed for TIME
Photo: Luisa Dörr

We post our iPhone photos on Instagram and are often content if an image gets a few dozen likes. Luisa Dörr’s iPhone pictures got her a gig at TIME magazine. With the assignment, she landed the magazine’s cover — 12 of them to be precise.

The resulting work featuring some of the world’s most powerful women was published late last year and accelerated the career of the young unknown photographer from a small village in Brazil.

Apple celebrates International Women’s Day on iTunes and iBookstore

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iTunes is promoting movies and TV shows with strong female characters.
iTunes is promoting movies and TV shows with strong female characters.
Photo: Apple

Apple is going all out to feature great media that promotes strong women by creating special sections in iTunes and Apple Music for International Women’s Day.

iPhone, Mac and Apple TV users can comb through Apple’s handpicked choices in categories like music, movies and books to find stories and entertainment that promotes strong female characters.