| Cult of Mac

Infographic highlights how Apple brand dominates other companies


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Apple is one heck of a powerful brand name around the world.
Photo: Ste Smith/Cult of Mac

Apple’s been around for more than 40 years. However, it wasn’t until surprisingly recently that it became the company we know today; a surefire lock for titles like the world’s most admired company.

An astonishing new data visualization highlights this. Using Interbrand’s “brand value” as its metric, it shows just dominant Apple has been in the last several years. And how surprisingly late it entered the list of world’s most valuable brands.

Apple tops Best Global Brands list for 6th consecutive year


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Apple is way ahead of the competition in value.
Photo: Lyle Kahney/Cult of Mac

Apple has topped Interbrand’s annual list of the Best Global Brands for the sixth consecutive year.

The iPhone-maker, which has seen its brand value increase 16 percent this year, ranked highly in consistency, engagement, and differentiation. It is followed by Google, while Amazon has quickly climbed into third place after its brand value increased an impressive 56 percent.

Apple named world’s most valuable brand for fifth consecutive year


New brand ranking
That sound you hear is champagne flutes clinking in Cupertino.
Photo: Interbrand

Apple has had another great year, which is why it’s no surprise to hear that brand consultancy Interbrand has just named it the world’s most valuable brand for a highly impressive fifth year in a row.

Apple was followed by Google, Microsoft, Amazon, Samsung, Facebook, and IBM — all of which helped technology firms dominate the top 10 list.

Apple named world’s most valuable brand for fourth consecutive year


Screen Shot 2016-10-05 at 14.32.04
Woo! Apple is number one!
Photo: Interbrand

Thanks to its first annual revenue decline since 2003, many people sure like to do the whole “sky is falling” routine when it comes to Apple.

Fortunately, it seems that brand consultancy Interbrand isn’t among them — since it just named Apple the world’s most valuable brand for an impressive fourth year in a row.

Apple Climbs Up To Second In Best Global Brands Survey


Apple is the "top riser" in the Best Global Brands survey.

Apple has climbed up to the second spot in Interbrand’s “Best Global Brands” survey of 2012, with an estimated brand value of $76.5 billion. The Cupertino company is second only to Coca-Cola, worth an estimated $77.8 billion, and it leaves IBM, Google, and Microsoft trailing behind.