Apple’s been around for more than 40 years. However, it wasn’t until surprisingly recently that it became the company we know today; a surefire lock for titles like the world’s most admired company.
An astonishing new data visualization highlights this. Using Interbrand’s “brand value” as its metric, it shows just dominant Apple has been in the last several years. And how surprisingly late it entered the list of world’s most valuable brands.
Apple has topped Interbrand’s annual list of the Best Global Brands for the sixth consecutive year.
The iPhone-maker, which has seen its brand value increase 16 percent this year, ranked highly in consistency, engagement, and differentiation. It is followed by Google, while Amazon has quickly climbed into third place after its brand value increased an impressive 56 percent.
Apple has had another great year, which is why it’s no surprise to hear that brand consultancy Interbrand has just named it the world’s most valuable brand for a highly impressive fifth year in a row.
Apple was followed by Google, Microsoft, Amazon, Samsung, Facebook, and IBM — all of which helped technology firms dominate the top 10 list.
Thanks to its first annual revenue decline since 2003, many people sure like to do the whole “sky is falling” routine when it comes to Apple.
Fortunately, it seems that brand consultancy Interbrand isn’t among them — since it just named Apple the world’s most valuable brand for an impressive fourth year in a row.
Coca-Cola is often held up as that most American of brands, but it’s certainly not the most valuable American brand. In fact, that upstart Apple — a company 90 years younger than Coke — has just pushed the sugar-water purveyor off the list of most valuable brand in the world.
Apple has climbed up to the second spot in Interbrand’s “Best Global Brands” survey of 2012, with an estimated brand value of $76.5 billion. The Cupertino company is second only to Coca-Cola, worth an estimated $77.8 billion, and it leaves IBM, Google, and Microsoft trailing behind.
