Apple named world’s most valuable brand for fourth consecutive year


Screen Shot 2016-10-05 at 14.32.04
Woo! Apple is number one!
Photo: Interbrand

Thanks to its first annual revenue decline since 2003, many people sure like to do the whole “sky is falling” routine when it comes to Apple.

Fortunately, it seems that brand consultancy Interbrand isn’t among them — since it just named Apple the world’s most valuable brand for an impressive fourth year in a row.

Apple Climbs Up To Second In Best Global Brands Survey


Apple is the "top riser" in the Best Global Brands survey.

Apple has climbed up to the second spot in Interbrand’s “Best Global Brands” survey of 2012, with an estimated brand value of $76.5 billion. The Cupertino company is second only to Coca-Cola, worth an estimated $77.8 billion, and it leaves IBM, Google, and Microsoft trailing behind.