Here’s the most pared-down review I can manage of Insanely Simple: The Obsession That Drives Apple’s Success by Ken Segall.
If you wonder what it was like to work with Steve Jobs: read it. You’ll enjoy it.
This post contains affiliate links. Cult of Mac may earn a commission when you use our links to buy items.
Here’s an exclusive excerpt from a new book about Steve Jobs and Apple by ex-advertising Mad Man, Ken Segall. The book is called Insanely Simple: The Obsession That Drives Apple’s Success, and it’s on sale tomorrow. In the excerpt, we learn about Steve Jobs’s great reaction to criticism of the infamous hockey puck mouse, how he responded quickly to mistakes, and his attitudes toward the “brand bank.”
Apple launched its new ad campaign for the iPad 2 Saturday based on its founding philosophy of bringing technology to the masses.
