When the App Store celebrated its fifth birthday last week, Apple made a number of top iOS apps and games free. One of those was Infinity Blade II, and it was the first time the title had been given away since its release in November 2011.
So it’s hardly surprising it was a massive success. In just seven days, the sword-fighting action game had attracted 5.7 million new players, with 1.7 million of those getting the game on the first day the promotion went live.