This post was going to be part of my new book, Tim Cook: The Genius Who Took Apple to the Next Level, but was cut for length or continuity. Over the next week or so, we will be publishing several more sections that were cut, focusing mostly on geeky details of Apple’s manufacturing operations.
Apple is famous for design and marketing, but a large part of the company’s success is due to the incredibly complex and efficient manufacturing organization Tim Cook masterminded with Steve Jobs.
No matter how beautiful its products are, the company would go nowhere without a world-class manufacturing and distribution operation that can make millions of devices in the utmost secrecy, to the highest possible standards, and deliver them efficiently all over the globe.
It’s an operation unprecedented in the history of industry. When Jobs and Cook started in 1998, Apple was doing $6 billion in business annually. It now does that every 10 days.
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