I work on an iPhone app called Reps & Sets as a hobby project in my spare time. This week, my partner and I came to the conclusion that there is no future for our app as a paid download, so we have reluctantly decided to make it free.
This was an incredibly tough call, because we have invested literally thousands of hours in developing our app over the years. Giving all that hard work away for free is heartbreaking. But we didn’t feel we had much choice.