OWC can upgrade iMac Pro to 256GB of RAM, and it’s cheaper than Apple’s

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Phil Schiller: Nope, Apple still isn’t planning to make a touchscreen Mac
Upgrading the an iMac Pro to 256GB of RAM with OWC modules costs $2700 less than Apple.
Photo: Apple

Recently, word went around that the only way to get 256GB of RAM in an iMac Pro was at the factory. OWC  paid no attention to that, and is now offering to upgrade this powerful desktop to the maximum amount. Even better, its 256GB of RAM modules go for 52 percent less than the cost to have the same upgrade done by Apple.

Upgrading this desktop to 128GB of RAM with OWC DDR4 Kits is also significantly cheaper.

Apple could adopt mini LED backlighting for a giant iMac

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iMac
It's about time the iMac was redesigned.
Photo: Apple

Apple is expected to adopt mini LED backlighting technology this year to further improve color gamut, contrast ratio, and high dynamic range in its displays.

A brand new 31.6-inch iMac will be the first machine to offer the new display technology, sources claim. It will then make its way to the iPad and other Apple computers in 2020.

New Macs! New iPads! New AirPods! We break down this week’s releases, on The CultCast

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CultCast 380 MacBook Pro
Apple spent the whole week releasing new hardware.

This week on The CultCast: Apple just released so much new hardware, they had to do it over 3 full days. We’ll break it all down, and react to all the new gear. Plus, the saga of MoviePass continues with yet another new wild announcement… but is their new unlimited plan too good to be true?

Our thanks to Squarespace for supporting this episode. Easily create a beautiful website all by yourself, at Squarespace.com/cultcast. Use offer code CultCast at checkout to get 10% off your first purchase of a website or domain..

Why this week’s Apple PR blitz is brilliant [Opinion]

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Updated iMacs, AirPods, and iPads have all debuted this week. What’s next?
Updated iMacs, AirPods, and iPads have all debuted this week. What’s next?
Photo: Ed Hardy/Cult of Mac

Apple isn’t following its usual strategy for product launches. Rather than holding a press event during which a collection of devices gets shown off, it spread the news out across multiple days this week.

This bold new approach brought plenty of attention to products that might otherwise have gotten lost in the furor around bigger announcements. And it’s also creating excitement about what’s coming next.

iMac Pro now available with Vega 64X graphics and 256GB RAM

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iMac Pro
It's going to cost you.
Photo: Apple

The pricey iMac Pro didn’t quite get a refresh like the standard iMac today, but Apple has added some new upgrade options.

Those with a need for speed can now equip the all-in-one with AMD Radeon Pro Vega 64X graphics and up to 256GB of RAM for the first time. But be prepared to break the bank (or maybe rob a bank?) for the most impressive model.

Sell your old Mac today and bag a bargain upgrade

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Mac
Isn't it time you swapped that dusty old Mac for a new one?
Photo: Ste Smith/Cult of Mac

With B&H Photo offering up to $600 off the MacBook Pro at right now, and big discounts on other Apple computers popping up all over the place, it’s a great time to sell your old machine and bag a bargain upgrade.

And you could just be sitting on a small fortune. Cult of Mac typically pays more for your old Apple devices than other trade-in services — and we won’t leave you waiting ages for your cash. Get a quote today and find out how much your old Mac is really worth.

20 most important Macs of all time

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128k Mac and 21-inch iMac
Things have come a long way in 35 years.
Photo: iFixit

Today marks 35 years since the launch of the original Macintosh computer, the product which most defined Apple until the iPod and iPhone came along years later. The Mac changed the course of personal computing history, and started a product line which Apple continues today. But which Macs along the way rank as the biggest game changers?

We went right back to the start to bring you our picks for the top 20 most important Macs of all time.

Amazon stocks its Apple store with new products ahead of Black Friday

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Apple store
Why go to the Apple store when you can just order it on Amazon with Prime shipping?
Photo: Nadine Kahney/Cult of Mac

The biggest shopping day of 2018 is nearly upon us and Apple and Amazon are teaming up to take advantage of the spending bonanza.

As part of its new online sales deal with Apple, Amazon has recently added a bunch of Apple’s latest products to its authorized reseller page, some of which are a bit cheaper than on Apple’s website.

Unlock the dual audio outputs in new Macs

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A totally legit audio-routing setup.
A totally legit audio-routing setup.
Photo: Charlie Sorrel/Cult of Mac

Up until last year, if you plugged a pair of headphones into your Mac, the speakers were effectively disconnected. There was no way to send simultaneous audio stream to both headphones and speakers. Now, with modern T2-equipped Macs, you can double up on audio. For instance, you could have alerts sound through the built-in speakers, with music routed through the headphone jack, so you don’t get notifications interrupting your banging tunes.

The best part is that its really easy to set up. And, if you prefer the old behavior, you don’t have to do anything.