Ikea has revealed a few new details about its augmented reality collaboration with Apple that lets customers test out virtual pieces of furniture in their homes before they buy them.
Tim Cook recently discussed the app briefly in an interview in which he said that, We’ve talked to Ikea, and they have 3D images of their furniture line. You’re talking about changing the whole experience of how you shop for, in this case, furniture and other objects that you can place around the home.”
Good cable management is harder than it looks. I should know: Both my home office and my work office are a mess of wires, despite trying to sort things out numerous times.
Unlike my failed attempts, this week’s three iSetups submissions get it down to a fine art. iSetups is our new show that highlights the best Apple-centric setups submitted by our viewers. (You’ll also get plenty of tips and tricks for how you can improve your own setup.)
Here’s good news for anyone who has had to carry a heavy couch up or down several flights of stairs and/or through narrow doorways: You can now pre-order a sofa that will fit into easily portable boxes.
This is Campaign furniture, and the company’s head is Brad Sewell, a former supply base engineer for Apple who worked with the iPod and iPhone manufacturing design team and clearly picked up a few tips while he was there. And right away, the company is taking on the big names in affordable home furniture.
Four years ago, Apple debuted the iPad with the first of what would soon become a widely parodied style of video, in which Apple’s Senior Vice President of Design Jony Ive said of Apple’s first tablet: “It’s true that when something exceeds your ability to understand how it works, it sort of becomes magical, and that’s exactly what the iPad is. It’s hard to see how something so simple, so thin, and so light, could possibly be so capable.”
As Apple knew it would, the video made a huge impact on people… so big an impact that it soon became a well-worn format for parody. Now, even Swedish furniture retailer Ikea is getting in on the game with their latest ad, which uses all the same beats and breathless rapture of Jony Ive talking about the iPad, but to promote the 2015 Ikea catalog instead. Well done.
See Apple’s original iPad introduction video below.
When I first got my iPhone 5, I was desperate for a dock. As time has passed, and as the iPhone has picked up a few scratches and dents, I find I don’t really care anymore whether the phone is docked or not when it charges.
And I expect I’ll soon be saying the same about my new iPad mini. But that doesn’t mean I don’t need a place to prop it, especially when watching movies. Which is why I’m pretty impressed by Swedish Peter’s Ikea hack, which turns the Ribba picture ledge into a tablet stand.
Every home needs a coffee table. Preferably, something that looks good without being a cheap piece of junk that you’d find at Ikea. If you’re in the market for a new coffee table, and happen to be a huge Apple fan, you can buy this gem for $600, or just make it yourself.
Each table is made out of 70% of reclaimed materials, so it’s good for the environment and individually hand-crafted so your living room will feel extra special.
Remember the IKEA cardboard camera that popped up in a Milan press goody-bag last week? It turns out that it was actually a thing — IKEA is billing it as the “world’s cheapest digital camera,” and it should be going on sale in the Swedish giant’s labyrinthine stores soon.
Is IKEA getting into the camera market? After all, it already announced that it’s going to sell TVs. Or is this cardboard camera just another piece of set dressing, like the fake books, fake computers and fake meatballs found in the Swedish giant’s labyrinthine stores?