Celebrity Apprentice hires YouTube star iJustine

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Justine Ezarik, a.k.a iJustine, will appear on The New Celebrity Apprentice.
Justine Ezarik, a.k.a iJustine, will appear on The New Celebrity Apprentice.
Photo: iJustine screenshot/YouTube

Justine Ezarik built a successful brand from her home by unboxing the latest Apple gadgets in front of a video camera and sharing her geeky tech enthusiasm with millions of YouTube followers.

Now the internet influencer known as iJustine will reach a new audience as she joins Arnold Schwarzenegger in the “Boardroom” as an adviser on The New Celebrity Apprentice.

Today in Apple history: Remember the 300-page iPhone bill?

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iJustine's epic iPhone bill was one of the first iPhone viral videos.
Photo: iJustine

August 18August 18, 2007: A video goes viral on YouTube when 23-year-old internet personality Justine Ezarik, a.k.a. iJustine, posts a 300-page iPhone bill mailed to her in a box by AT&T.

The bill — which lists every single action which consumed cellular data on Justine’s brand new iPhone — is quickly viewed by 3 million people and receives extensive media coverage.

YouTube feeds addiction for tech unboxing obsession

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Lamarr Wilson does not have a good poker face, but has the kind of face for unboxing gadgets that makes him popular with his YouTube audience.
Lamarr Wilson does not have a good poker face, but has the kind of face for unboxing gadgets that makes him popular with his YouTube audience.
Photo: Lamarr Wilson/YouTube

Cult of Mac 2.0 bugMaybe Christmas morning doesn’t come often enough. How else do you explain the full-blown obsession of millions of people who turn to YouTube to watch videos of someone opening boxes containing new products?

Tech companies, especially Apple, know that packaging and how it opens to present you that shiny new gadget is a critical first step towards a love connection. Companies are even conscious of how a sparkling YouTube personality with a child-like excitement for what’s inside the box can help drive sales.