IGTV app gains new Discovery tab and hands-free video recording

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instagram
Watch long-form, video from your favorite Instagram creators.
Photo: Instagram

Instagram pushed out a big update to its IGTV app Monday focused on helping users discover more content from popular creators directly in the app.

IGTV, Instagram’s house for all long-form video, hasn’t been nearly as popular as the regular IG app, but Monday’s update hopes to change that by putting a bigger focus on creators and discovery.

How to use Adobe Premiere Pro to make awesome IGTV videos

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IGTV
IGTV offers higher quality compared to clips on the regular Instagram platform.
Photo: Matt Johnson/YouTube

You see yourself as a budding star of the vertical screen but so far you’re spending more time off-camera in post-production editing and formatting your IGTV videos.

Wedding filmmaker and YouTuber Matt Johnson has wasted no time figuring out how to get your vertical videos – and if you’re stubborn, the horizontal ones – ready for posting to Instagram’s new IGTV video platform.

YouTube influencers carefully watching IGTV

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IGTV YouTube
Pia Muehlenbeck used her YouTube Channel to promote her first IGTV post.
Photo: Kane and Pia/YouTube

Fashion influencer Pia Muehlenbeck wore a red dress chosen by her social media fans for a sunny day in Santa Monica to make her first video for the new IGTV.

Once shooting finished, she posted it on YouTube.

YouTube has seen competitors come and go and none have been able to threaten its standing as the dominant video platform. But it has not faced a media company with the might to seriously cut into its ad revenues or lure away some of its most prominent talent like Instagram.