Mozilla petitions Apple to boost privacy with rotating ad IDs

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Rotating advertiser IDs make a lot of sense.
Photo: Apple

Mozilla, the company behind Firefox, is calling for Apple to boost user privacy on iOS by introducing rotating advertiser IDs.

Most iPhone and iPad users don’t know that they can block access to their unique ID, Mozilla says. Regularly rotating IDs would make it harder for companies “to build profiles of us over time.”

Sign the petition to pressure Apple into making a change today.