LAS VEGAS, CES 2012 – Or maybe it’s that they’re pretending even less. The amount of bling at the Monster “booth” — it was actually more of a compound, complete with a super-secret inner sanctum — would make Snooki (who was at the show) blush. Their three newly released headphones seemed far more focused on fashion than sound; even Monster founder Nole Lee’s Segway (was it a Segway?) rolled around on gold-rimmed wheels. Then there were the booth fashion shows…

Seems like there’s been an explosion of small, portable, Bluetooth speakers onto store shelves this last year — the most popular or well-known of which is probably the Jawbone JamBox — from the advance notices we’ve seen, in a few weeks the Consumer Electronics Show in Vegas will herald a whole new crop of the little tribbles.

Monster’s take on the concept is the Monster iClarityHD Precision Micro Bluetooth Speaker 100 ($100). And like pretty much everything the company puts out, the iClarity is bassy and L-O-U-D.