| Cult of Mac

BMW and Daimler put the brakes on Apple Car deal


Apple Car
Magna International Inc. is making cars for BMW.
Photo: BMW

Talks between Apple and German carmakers Daimler and BMW have fallen apart, after Apple sought to strike a deal with the companies for its electric car project. 

BMW and Apple have been rumored to be talking about a partnership for nearly a year now. Apple supposedly wanted to use BMW’s i3 carbon fiber body as the basis for its car but it appears that the company will have to go solo for now. 

New Macs? One more thing? Catch our March 21 event predictions on The CultCast


Tim Cook's next WWDC keynote is right around the corner!
The WWDC keynote is right around the corner!
Photo: Forbes

This week on The CultCast: Will we see new Macs? Perhaps the elusive “One more thing”? Don’t miss our March 21 Apple event predictions and expectations. Plus: How Instagram is about to be ruined; reports of an Apple Car price and ship date surface; why pirates are excited for the AyeCar; and some new iPhone 7 leaks echo familiar rumors.

Our thanks to Squarespace for supporting this episode. It’s simple to build a website that looks beautiful on any device at Squarespace.com. Enter offer code CultCast at checkout to get 10% off.

Conspiracy theorists think Apple owns this mysteryious car company


Is Apple behind Faraday Future?
Is Apple behind Faraday Future?
Photo: Faraday Future

A new electric car company has revved up Apple Car conspiracy theorists who think the mysterious automaker may actually be a shell company for Apple’s automotive ambitions.

Faraday Future has already pulled in $1 billion in investments and is stocking up on top Tesla talent (just like Apple), but little else is known about the new company that currently boasts over 400 employees with plans to add 100 more of the best automotive engineers and designers in the world before the end of the year.

Take a look at the rendering of their future car:

Apple jacks another Tesla engineer for Project Titan


Tesla just lost another engineer to Apple.
Photo: CC Wikipedia

Apple has already scooped up a cadre of automotive experts for its not-so-secret electric car project, and it appears the company just added one more Tesla Motors engineer to its growing roster.

Jamie Carlson, a senior engineer from Tesla, appears to have joined Apple’s Project Titan. His most recent LinkedIn posting that reveals he’s been working on “Special Projects” at Apple since August 2015.

Marc Newson says auto industry is ‘at the bottom of a trough’


Marc Newson is peeved at the auto industry but he loves vintage Ferraris.
Marc Newson is peeved at the auto industry but he loves vintage Ferraris.
Photo: Spanich Coches/Flickr

It’s an open secret that Apple is poised to take on the auto industry with its rumored electric car project, and according to Apple design guru Marc Newson, the automotive industry is stalled.

In a new interview, the Apple designer touches on a number of topics, ranging from his love of fountain pens to his current design pet peeve: boring cars.

Apple revs up R&D spending amid iCar rumors


Apple raked in the cash last quarter.
Apple is splurging on R&D.
Photo: Jim Merithew/Cult of Mac

Amid continuing rumors that it might be building an electric car, Apple revealed that is has boosted its research-and-development spending by $1.5 billion this year.

While Apple is dumping more money into R&D, it’s been able to trim costs in other areas. In its Securities and Exchange Commission filing for the fiscal quarter that ended June 27, Apple lowered its capital-spending projections for the year by 8 percent, which could amount to $1 billion in savings.

FTC could pave the way for direct-to-consumer iCars


We'd like to buy this directly from Apple, OK?
We'd like to buy this directly from Apple, OK?
Photo: Josh Baré/DeviantArt CC

In a strongly worded blog post Wednesday, the Federal Trade Commission derided legislative attempts to prevent consumers from buying cars directly from manufacturers. While this certainly applies to Tesla Motors’ plans to cut out the middleman on auto sales, the government position would cover any company that wishes to sell cars directly to consumers — like, say, Apple.

Can you imagine a day when we can roll into an Apple retail store, flash an Apple Watch and purchase an iCar with Apple Pay?