As with many of Apple’s more prosaic advertisements lately, Apple’s recent Dead Poet’s Society inspired ad for the iPad Air and iPad mini, “What will your verse be?”, has alternately been praised and ridiculed by critics who were either touched or wanted to barf at the idea that buying an iPad is heling you write a living human poem.
Even if you love the ad, though, you have to admit that the ad shows a very different use scenario for the iPad Air than the one you have. In the ad, it’s used by helicopter rescue pilots, storm chasers, ice hockey coaches, musicians, Bollywood filmmakers, scuba divers, rock musicians and artists. You? You mostly just use it on the toilet. Admit it. You’re reading this on the toilet right now.
Many of us got or received iPhones for Christmas, and I’m guessing you thought you were pretty smart, putting it in a gift bag to disguise the telltale shape. But you’ve got nothing on this guy, who fooled someone into thinking that the iPhone they were actually unwrapping was just a crappy old chair. Check out how they did it, after the jump.
The Apple parody video fad has been a bit played out the past couple years, but Microsoft thinks its got the comedic chops to take on the iPhone 5c and convince you to switch over to its struggling line of Windows Phones. The company’s WindowsPhone channel on YouTube just released a parody video depicting two stumped iPhone designers who just sit around a conference room table tossing out different color ideas to a pensive Tim Cook.
You would think a multi-billion dollar company like Microsoft could afford some better video production, or at least have the cash to hire a decent writer, but instead we’re left with leprechaun jokes and a plastic fork.
Want an iPhone 5c parody video that’s actually funny? Our pal John Elerick and his crew of Apple bashers are back this year with two banned iPhone promo videos for the iPhone 5c and 5s. Get your laughs in after the jump:
I am 100% on board this mock commercial of who will buy the gold iPhone 5S, from digital media company Andy Media. Even if the gold iPhone 5S does actually look pretty fantastic in real life, this is still largely the clientele I expect to be buying it. Absolutely hysterical.
Where does Jony Ive get his inspiration? We’ve been asking that question for years, and while genius plays a part in it, like the best designers, Ive is profoundly influenced by the world around him.
The same is true with iOS 7. Ive’s new design might look radical with its bright colors and palette of pastels, but it is inspired by a color pattern that naturally occurs in the environs of Cupertino, and likely inside your own home. What is this inspiration? It might surprise you.
Remember that lady who lost her frickin’ mind in the Apple Store over being told she needed to get an appointment? Jimmy Kimmel asked The Backstreet Boys — looking these days like what they call “rough trade” — to immortalize her immortal Vine loop, which you can see below.
Why does Apple put all kinds of weird screws on your Mac and iPhone that take an Apple Genius to unlock?
Because a little guy lives inside there doing all the work! HaaHAa! *rimshot*
Microsoft commissioned Eldon Dedini to make the comic above and a couple others back in 1985 to poke fun at the Macintosh. The comics were made for Microsoft’s marketing team, but weren’t distributed. To Microsoft’s credit, opening the original Mac was difficult as hell, and it took more tools than just a screw driver – and Apple certainly hasn’t made it any easier since then.
The new, space-age Mac Pro is the smallest, most compact Mac Pro yet. The reason it’s so small, though, is it heavily leverages Thunderbolt and USB 3 for expandability, instead of letting people crack open the case and install any new cards or devices they want. This cutting image gets to the heart of the problem with this approach: is the new Mac Pro really smaller and more compact than the old one, when all is said and done?