Microsoft today announced that it’s opening up its HoloLens platform to third-parties — and it has a crazy new ad to celebrate.

The three-minute clip showcases some of HoloLens’ insane capabilities, like turning an old warehouse into a shoe store, putting people from around the world in the same room, and taking you on sublime acid trips without the acid.

Thanks to headsets like Google Cardboard and Gear VR, the virtual reality experience is already pretty portable. But on a smartphone, you’re only getting a watered-down version.

That’s why MSI decided it would be a good idea to build a PC into a backpack, allowing you to enjoy high-end VR on the go.