Instagram is undoubtedly the reigning champion of social photography apps, but there was once a time when Hipstamatic owned the spotlight. As the mobile app that took the trend of filtered photo sharing mainstream, Instagram owes a lot of its success to Hipstamatic. Apple awarded the iPhone app of the year award to Hipstamatic in 2010 and the torch was passed to Instagram in 2011.
As of today, Hipstamatic will now let you send photos you take in the app to Instagram. Not only does this move establish Instagram as the iPhone photography app victor, but it also establishes the app in its own right as a social network of the same caliber as Twitter for Facebook.