A majority of today’s college students are Mac fans. A new study found that 71 percent those in higher education either use or would like to use macOS computers. But there’s an important caveat: many of these students actually use other types because they can’t afford Apple’s offerings.
A coalition of higher education IT folks petitioned Apple last August to make Bonjour, AirPlay, and AirPrint work better on large campus networks. The petition currently has 750 signatures, which may have helped Apple take notice.
This week, the Cupertino-based tech company responded to the petition by proposing a new industry standard that will fix issues with its “zero-configuration” networking technology–Bonjour–to let it scale better and be more secure across larger networks. At an Internet Engineering Task Force (IETF) meeting in Atlanta, Apple and other vendors, including IBM, claimed support for the creation of a new working group to improve the current networking protocols, of which Bonjour is one.
Barnes & Noble’s announcement that it was spinning off its Nook business and that Microsoft would be a significant stakeholder in the new company raised a lot of eyebrows. The partnership seemed unnecessary in order to meet the goals of settling a patent dispute and ensuring a Nook app for Windows 8 tablets.
It turns out that Barnes & Nobel will be shifting its textbook business to the new company along with the Nook and that Microsoft’s $300 million investment will likely be centered around creating an e-textbook initiative that will likely compete head-on with Apple’s fledging iPad-based e-textbook business.
Apple’s announcement of Mountain Lion breaks with the past in a few ways including by announcing with out a major Apple event. One of the other changes is the news the Apple is moving OS X to a yearly release cycle like iOS. That may be a great way to introduce new features for consumers, but it’s likely to create problems for organizations that have a large number of Macs.
Schools and colleges are still among the organizations that have large Mac populations and have always been a key market for Apple. A yearly release schedule stands to impact them more than any other type of organization and that impact isn’t likely to be a positive one.
You know that media event Apple plans on throwing later this month in New York City, featuring Senior VP Eddy Cue? Well, more details have leaked out, and it appears we were right: Apple’s preparing to revolutionize textbooks.
