In recognition of Heart Month, aka February, Apple is rolling out a series of new activity challenge and heart-health resources to support users’ efforts to stay healthy.

Also toward that end, the company hopes you’ll learn a thing or two from preliminary trends shown in the Apple Heart and Movement Study.

Apple is trying to entice people with an old Apple Watch to upgrade to a newer model with some new trade-in deals.

As part of its promotion for Heart Month, Apple increased the trade-in value for the Apple Watch Series 2 and will give you $100 off the purchase of an Apple Watch Series 5. Other models also received a trade-in value bump, but Apple Watch Series 4 owners might want to hold onto their units for a while longer.

These are the deals you can expect:

Select Apple Stores around the United States are hosting new health events throughout February to celebrate American Heart Month.

The first took place at Apple Union Square in San Francisco on Monday and featured Apple vice president Dr. Sumbul Desai, fitness trainer Jeanette Jenkins, and president of the American Heart Association, Robert Harrington.

Today is the first day of Heart Month, and Apple is going all in with a special Apple Watch activity challenge and health education sessions at Apple Stores in San Francisco, Chicago and New York.

Apple did not wait for February to help customers understand the health of their hearts. Last fall, the tech giant showcased the Apple Watch Series 4 with an electrocardiogram feature that some customers say alerted them to life-threatening heart conditions such as AFib.