AirPods 2 launch was kind of a dud

By

airpods
Deals on first-generation AirPods cut into sales of the new version.
Photo: Ste Smith/ Cult of Mac

The debut of Apple’s second generation AirPods didn’t come with a huge surge in day-one sales, according to new data from a market-research company.

Still, the whole Q1 hearables market grew 40 percent over the previous quarter.

AirPods most popular brand in ‘hearables’ market

By

AirPods sales
35 million pairs of AIrPods sold in 2018.
Photo: Ste Smith/Cult of Mac

Apple sold some 35 million AirPods last year. That makes the wireless earbuds, which had a rocky rollout, the most popular “hearables” device in the U.S., according to Counterpoint Research.

But Apple has competition within earshot from Sony and Samsung, both of which are only a couple of percentage points off in market share and are expected to grow.