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Haunted Empire Book Struggles To Shed Light On Apple After Jobs [Review]



Haunted Empire: Apple After Steve Jobs by Yukari Iwatani Kane
Category: Book
Price: $27.99 hardcover

Writing a book about any technology company is hard. Books take a long time to write, and a longer time to make it into print and arrive in stores. Technology, on the other hand, moves quickly. As a tech author, you have two options. One is to write a book that tries its best to be timely by making it to market as soon as possible. The other is to wait until a book-length narrative has unfolded, and then to write about it. Tech writers, I suggest, would typically prefer the latter. Book publishers prefer the former.

New Apple Book Hopes To Shed Fresh Light On Tim Cook [Video]



Yukari Kane’s new book about Apple post-Steve Jobs, Haunted Empire, is still a few weeks away, but it’s already beginning to pick up press coverage.

A recent video interview with Kane for the Wall Street Journal sheds a bit of light on her research methods as she describes her efforts to find out more about Tim Cook.

Referring to Apple’s CEO as “still an enigma to me,” Kane describes visiting Cook’s hometown and speaking with friends and former teachers to try and find out more about Apple’s soft-spoken CEO.