A new Apple Store is destined for one of London’s most luxurious shopping districts, according to a new report.

Apple plans to open a new location in Knightsbridge between high-end department stores Harrods and Harvey Nichols. It will be the company’s sixth store in the capital.

It’s well known that Samsung is happy to take a bit of inspiration from Apple when it comes to the look and feel of its mobile devices, but it’s also willing to splash the cash to try and match Apple’s strategy of establishing itself as an upmarket designer brand.

At a time when Apple is focusing on getting its Apple Watch sold alongside luxury fashion brands in department stores, Samsung’s new Galaxy S6 and S6 Edge smartphones have popped up in full-window displays as the chic Harrods store in London, where they will be displayed until April 26.

We first heard about Apple’s plans to open a retail store within London’s world-famous Harrods department store back in January, but we had little information on the store’s launch date. Sources “inside Harrods” are now reporting that it will open its doors in time for the iPad 3 launch in mid-March.

Apple seems to be pushing its “store-within-a-store” concept this year. The Cupertino company has already established stores within Best Buy in the U.S., and it has plans for a further 25 to be installed within Target stores. But it seems the concept is going international, with plans for an Apple retail store within the world famous Harrods department store in London.