| Cult of Mac

Samsung follows Apple into luxury department store marketing



It’s well known that Samsung is happy to take a bit of inspiration from Apple when it comes to the look and feel of its mobile devices, but it’s also willing to splash the cash to try and match Apple’s strategy of establishing itself as an upmarket designer brand.

At a time when Apple is focusing on getting its Apple Watch sold alongside luxury fashion brands in department stores, Samsung’s new Galaxy S6 and S6 Edge smartphones have popped up in full-window displays as the chic Harrods store in London, where they will be displayed until April 26.

Apple Set To Open Retail Store Within London’s World Famous Harrods Department Store [Rumor]



Apple seems to be pushing its “store-within-a-store” concept this year. The Cupertino company has already established stores within Best Buy in the U.S., and it has plans for a further 25 to be installed within Target stores. But it seems the concept is going international, with plans for an Apple retail store within the world famous Harrods department store in London.