Birth of the iPhone: How Apple turned clunky prototypes into a truly magical device

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iPhone 2G prototype
iPhone 2G prototype
Photo: Jim Abeles/Flickr CC

iPhone turns 10 The world had never seen anything like the iPhone when Apple launched the device on June 29, 2007. But the touchscreen device that blew everyone’s minds immediately didn’t come about so easily.

The iPhone was the result of years of arduous work by Apple’s industrial designers. They labored over a long string of prototypes and CAD designs in their quest to produce the ultimate smartphone.

This excerpt from my book Jony Ive: The Genius Behind Apple’s Greatest Products offers an inside account of the iPhone’s birth.

Apple Continues To Argue That Samsung Copied The iPhone, Samsung Calls It American-Style Competition

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Apple and Samsung still can't see eye to eye.
Apple and Samsung still can't see eye to eye.

Today, Apple and Samsung both presented their opening arguments in front of US District Court Judge Lucy Koh in the second day of the legal case originally brought by Apple against Samsung for patent infringement. Samsung countersued, claiming its own patents were infringed upon. Apple Inc v. Samsung Electronics Co Ltd et al, No. 11-1846 began yesterday with jury selection, and opening statements were made today, along with some expert testimony by Apple designer Christopher Stringer.

Not surprisingly, Apple believes that Samsung has copied the iPhone wholesale. Korea-based Samsung continues to repeat that it has not copied anything, but rather a simple matter of American-style competition.

Lawyers for both sides squared off today in court with their opening arguments.