Today in Apple history: Apple’s sapphire dreams shatter

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Apple is gobbling up sapphire supplies at an alarming rate of knots. Photo:
Sapphire glass screen was the most-requested feature of the iPhone 6.
Photo: GT Advanced Technologies

8 October: Today in Apple history: Apple's sapphire dreams shatter as iPhone 6 sapphire screen is a no show October 8, 2014: Apple says it is “surprised” after GT Advanced Technologies, the supplier rumored to be manufacturing ultra-strong sapphire glass displays for the new iPhone 6, says it will file for bankruptcy.

The announcement appears to mark the end of the road for sapphire glass iPhone screens, a highly anticipated upgrade that promised make devices more durable.

SEC charges Apple’s failed sapphire supplier of misleading investors

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GT Advanced
The back entrance GT Advanced's old sapphire plant in Mesa, Arizona.
Photo: Buster Hein/Cult of Mac

GT Advanced Technologies, the company that was supposed to make sapphire screens for the iPhone early this decade, has been charged with misleading investors by the SEC.

The SEC’s investigation found that GT and its CEO violated antifraud provisions of the federal securities laws as part of its deal to supply Apple with sapphire. After failing to meet certain performance requirements, GT caused “significant investor harm” by reclassifying over $300 million in debt to Apple. Sadly, the company’s punishment is pretty much just a slap on the wrist.

Glimpse the inside of Apple’s gargantuan Arizona data center

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This isn't actually Apple's data center, but it's close.
This isn't actually Apple's data center, but it's close. (There are pictures available; we just can use them.)
Photo: Pexels

Apple is very secretive about its data centers. For good reason: They’re at risk from criminals, foreign spy agencies, terrorists and more. But the company gave a local newspaper a look inside its Arizona server farm.

This 1.3 million-square-foot facility in Mesa houses Apple’s global data command center.

Scratch test suggests iPhone 7 camera lens may not be pure sapphire

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Apple digital viewfinder patent
Apple's new camera lens is cool, but it may not be pure sapphire.
Photo: Apple

We may not yet have sapphire glass on our iPhone screens, but Apple has been claiming to use the ultra-hard material for its iPhone camera lens since 2013’s iPhone 5s.

However, those claims are being called into question by a new durability test carried out by YouTuber JerryRigEverything, who compares the hardness of the iPhone 7 camera lens with the sapphire display of a Tissot sapphire watch — and finds that the iPhone camera lens scratches far more easily.

Check the video out below.

Apple’s ex-sapphire supplier is out of bankruptcy and looking for work

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Apple is gobbling up sapphire supplies at an alarming rate of knots. Photo:
Guess who's back?
Photo: GT Advanced Technologies

GT Advanced Technologies — a.k.a. the disastrous sapphire supplier which was hired by Apple to build iPhone displays, before collapsing into bankruptcy — has announced that it has reemerged from Chapter 11 as a newly-reorganized company with a “solid balance sheet,” and “renewed strategy focused on growth in the solar and sapphire industries.”

Fancy being its first new client?

New sapphire glass screens could be coming to the iPhone 6s

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Apple is gobbling up sapphire supplies at an alarming rate of knots. Photo:
New sapphire glass technology could make it as good as Gorilla Glass. Photo: GT Advanced Technologies
Photo: GT Advanced Technologies

In the lead-up to the iPhone 6, everyone expected Apple to give it a sapphire glass display. Sapphire glass, it was said, would lead to nigh-indestructible screens: Scratched and shattered iPhone displays would become a thing of the past.

Of course, we all know what happened from there. Apple’s sapphire partner, GT Advanced Technologies, completely collapsed, and the iPhone 6 shipped with plain old Gorilla Glass. Yet even if it hadn’t, Apple might not have used sapphire glass, which was much more reflective and harder to read in ambient light than Gorilla Glass.

But here’s the key word: was. A new technology has emerged that might make sapphire glass every bit as good when it comes to viewability as Gorilla Glass.

Apple’s failed Arizona sapphire plant will be $2 billion data ‘command center’

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GT Advanced
From sapphire to data. Photo: Buster Hein/Cult of Mac
Photo: Buster Hein/Cult of Mac

The fate of GT Advanced Technologies’ failed sapphire plant in Mesa, Arizona, has been decided. After committing to repurposing the 1.3-million-square-foot facility, Apple revealed today that it will invest $2 billion in making it a global command center for all of its cloud networks.

The company plans to have 150 full-time employees based in Mesa to operate the center once it’s built, and there will be an accompanying solar farm to power the facility with 100% renewable energy.

Apple’s failed sapphire makers want to pay out millions in bonuses to senior execs

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Could Gorilla Glass soon be even better than sapphire? Photo: Corning Glass
Failed sapphire maker GT Advanced Technologies wants to pay out performance-based bonuses to its senior execs.

GT Advanced Technologies’ attempts to make sapphire iPhone screens for Apple may have ended in disaster, but that’s not stopping GT senior execs from asking for millions to be paid out in bonuses.

Because the company filed for bankruptcy protection back in October, any bonus program needs to have the signature of a judge in order to be legally binding. GT is requesting a hearing in January, although it admits there is likely to be opposition.

The bonus program would cover 9 unidentified senior executives, and could add up to $2.275 million if all the necessary targets are hit. A second bonus proposal would pay a total of $1.4 million to an additional 28 people.

How Corning won Apple back and built the strongest Gorilla Glass yet

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Corning's Gorilla Glass. Photo: Corning
Gorilla Glass is the go-to material for today's touchscreens. Photo: Corning

Corning’s relationship with Apple looked doomed earlier this year. Having manufactured the touchscreens for every iPhone since 2007, the Gorilla Glass bosses were all but sure they were being ditched in favor of synthetic sapphire crystal, set to be supplied by Apple’s hot new partner, GT Advanced Technologies.

But while Apple’s affair with GT has imploded spectacularly, Corning is back on Cupertino’s crush list after stepping in at the eleventh hour to create super-sized displays for the iPhone 6 and 6 Plus. Now Corning is convinced its latest technological advance — Gorilla Glass 4, its toughest version yet — will banish sapphire suitors for the immediate future.

“Sapphire is a really, really nice material that’s very good for reducing scratches,” Dave Velasquez, Corning’s director of marketing and commercial ops, told Cult of Mac. “However, we feel very strongly that glass is the best material for touch panel cover glass. When you weigh up everything from cost to drop-testing, to the amount of energy that’s needed to make it, in our opinion Gorilla Glass is clearly the best material to use.”

Rules to live by if you want to be an Apple supplier

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Some of GT Advanced Technology's failed attempts to create sapphire for future iPhones. Photo: WSJ
Some of GT Advanced Technology's failed attempts to create sapphire for future iPhones. Photo: WSJ

Depending on whether or not you can fulfil what is asked of you, being an Apple supplier sounds like it’s either the best or worst experience imaginable.

In the wake of the crashing and burning of Apple’s former sapphire supplier GT Advanced Technologies, some of Cupertino’s other contractors have pitched in with their take; filling the Wall Street Journal in on a few of the lessons they’ve learned along their roller coaster rides with Apple.

The two biggest take-homes? Don’t make promises you can’t keep, and don’t rely too much on Cupertino.