| Cult of Mac

What Apple product launches say about Tim Cook’s leadership


Tim Cook Apple March 21 event
Under Tim Cook's leadership, Apple is innovating in a new way.
Photo: Apple

A cynic would call it greenwashing, but the most surprising thing about Tim Cook’s “Loop you in” event was what it said about how he’s running Apple.

When Steve Jobs was around, Apple’s product events were about the products, and little else. Yeah, Jobs would often start with corporate issues, but he usually boasted about how the company was absolutely crushing it.

By contrast, the first 25 minutes of Monday’s event — almost half of the hour-long presentation — focused on things only tangentially related to Apple products. Cook and his lieutenants discussed government snooping, privacy, recycling, the environment, renewable energy, creating platforms for sustaining customers’ health — and even protecting Chinese yaks.

Jobs used to touch on issues like these, but under Cook, they’ve taken center stage. Cook has turned Apple’s product events into showcases for corporate responsibility.

Your iPhone Can Now Test If Your Delicious Organic Beef Is Really Organic With This Accessory



Scientific instruments usually look crazy weird and aren’t designed to be user-friendly for the every day, non-scientist man. Lapka is looking to change that with their beautifully designed, semi-affordable Personal Environmental Monitor.

Lapka allows iPhone users to attach four different measuring instruments which can test for radiation, nitrates, humidity, and electromagnetic frequency, so you can create a perfect climate in your home, make sure your food is truly organic, find the perfect spot for your router, and make sure you’re not going to get cancer.