Subscription apps are thriving right now, and nowhere more so than on iOS. According to a new report from app analytics platform Sensor Tower, worldwide spending on the top 100 subscription apps on the App Store generated $10.3 billion in 2020.
That’s a massive 32% increase from the $7.8 billion spent in 2019. It’s also close to four times what Android apps in the Google Play store pulled in in 2020. (They earned just $2.7 billion.)
Despite far fewer installs than the Google Play app store, Apple’s iOS App Store raked in $19 billion to Google’s $10.3 billion in the third quarter of 2020, according to a new report by Sensor Tower.
Overall spending grew 32 percent in the quarter across both platforms. Meanwhile, overall installs increased 23.3 percent to a total of 36.5 billion. These record-breaking numbers likely had a lot to do with the coronavirus pandemic, which shut down large parts of the economy, but caused a spike in interest for developers while people were stuck home.
South Korea may be joining the countries scrutinizing tech giants’ ownership of app stores.
Local startups have submitted a petition to the Korea Communications Commission, requesting an investigation into Apple and Google regarding whether the tech giants are violating laws by charging 30% commission on app purchases.
Epic Games launched the Fortnite Mega Drop on Thursday. This offers up to 20% discounts on in-app purchases made on iPhone, iPad or Android, as long as these are direct payments — not ones that go through the App Store or Google Play.
And V-Bucks or real-money purchases made on Mac, PC and other platforms are also discounted by up to 20%.
Total App Store spending surged to a massive $32.8 billion in the first half of 2020, combining money spent on premium downloads, subscriptions, and in-app purchases, a recent blog post from app analytics firm Sensor Tower suggests.
Not only is that an enormous amount of cash, but it’s also close to double the estimated gross revenue spent in the Google Play store, despite the bigger market share enjoyed by Android. User spending on Google Play reportedly hit $17.3 billion in the first half of the year.
Christmas Day turned out to be one of the biggest moneymaking days ever for Apple and Google as far as app sales go.
SensorTower published its latest report of holiday app sales revealing that overall spending on the App Store and Google Play topped $277 million on Christmas Day. Thanks to consumers who had just been gifted new devices and gift cards, spending rose 11% compared to last year, and games were the biggest winner.
You’d think that most of the subscribers to Apple Music would be firmly locked into the Apple ecosystem. That may be true, but new figures suggest that there are quite a few listeners on Android as well.
Figures shared by Sensor Tower‘s Store Intelligence platform suggest that 40 million Android users have installed the Apple Music app from Google Play. Not only that, but the analytics firm believes that the “current quarter will be the service’s best yet for new users on the platform.”