Google’s got a new challenge for Apple Music

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YouTube Music
Google Play Music is reportedly merging with YouTube Music.
Photo: Ed Hardy/Cult of Mac

In the streaming music battle, the competition is between Spotify and Apple Music. Google Play Music is barely a blip, with 4 percent of the U.S. market.

But the situation is more complex than that. Google’s YouTube video service actually dominates streaming music, though it isn’t supposed to be in that business at all.

According to unconfirmed reports, Google plan is to merge its music service with another, and also turn millions of free YouTube listeners into paying customers.

Google Play Music launches in India, undercuts Apple Music

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India iPhone sales
Apple has been working to grow its brand in India.
Photo: Ste Smith/Cult of Mac

India is one of the next big markets for tech companies, and Google just threw down the gauntlet against Apple by undercutting Apple Music with its own Google Play music subscription service.

While Apple Music charges 120 rupees per month (around $2), Google is charging just 99 rupees ($1.50) for tis own service — with a discounted rate of 89 rupees for the first 45 days. In the U.S., both Google Play Music and Apple Music charge $9.99 per month.

Apple Music racks up more than 20 million subscribers

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Apple-Music-Android
Apple Music has hit a big milestone!
Photo: Jim Merithew/Cult of Mac

Apple Music has passed the 20 million subscriber mark, according to new figures released by Apple.

Last time the company released adoption figures, back in September, those numbers hovered around 17 million — meaning the number of paying Apple Music users jumped 15 percent in the past three months.

YouTube Music rocks out on Android and iOS

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YouTube Music
YouTube will take on Apple Music (again).
Photo: Google
Yes, Google has another music streaming service. Photo: Google
Yes, Google has another music streaming service. Photo: Google

YouTube Music has arrived on Android and iOS, and it promises to make it easier than ever to discover new music on YouTube. Simply hit play and enjoy an endless journey through the platform’s entire music catalog, or check out YouTube’s recommendations based on your listening habits.

iTunes Match users: It might be time to switch to Google Play Music

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It might be time to switch to Google Play Music. Photo: Cult of Mac
It might be time to switch to Google Play Music. Photo: Cult of Mac

It’s not often that Google incontrovertibly one-ups Apple on anything but search, but the company just scored a small but sizable advantage over Cupertino in at least one regard: music storage space.

Google expanded its Google Play Music service Wednesday to match, store and stream 50,000 tracks, twice what Apple allows iTunes Match paid users. Even better for listeners with large libraries? Google Play Music is free.