Google will take a play out of Apple’s playbook as it reportedly ramps up development of its own processors for use in Chromebooks and Pixel smartphones.

Under the code-name Whitechapel, Samsung is collaborating with Google on the design of the chip. Samsung also supplies chips to Apple.

Google won’t make any more tablets, and dropped plans to introduce two models it was prepping for release.

No reason was given, but heavy competition from Apple’s iPad line had to have been a factor.

Add Google’s name to the list of companies investigating flexible-screen phones. The head of development for the Pixel line says his team is at the prototype stage.

Apple is also experimenting with this tech, while companies like Samsung and Huawei are moving ahead with production models. Or at least they are trying to.

It was a pretty bold move for the pioneering but fading photography icon Kodak to launch a smartphone dedicated to serious photographers one month after Apple’s release of the highly anticipated iPhone 7 Plus.

The Android handset was released in Europe and Australia and some lackluster reviews soon followed. But Kodak and its partner in smartphones, Bullitt, still have high hopes in putting the Kodak Ektra in the hands of more photographers.

Miroslav Tichy roamed the streets of his Czech Republic town with a camera made of plywood, a cardboard tube and a plexiglass lens he polished with toothpaste and cigarette ashes. His crude, distorted photographs now hang in museums around the world.

So don’t worry if the camera on that iPhone 7 you just purchased doesn’t score high in some laboratory test that pits its image quality against other cameras.

When the MacBook Pro with Retina Display first came out, it could make a fair claim towards being “the highest-resolution notebook ever.”

Now that Google has unveiled the Pixel, a $1,300 Chromebook that does nothing but run a browser but boasts an even more pixel-dense 12.85-inch display than the MacBook Pro, though, Apple has had to change their slogan.