| Cult of Mac

Smart speaker market doubles in a year, but HomePod remains a bit player

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The HomePod -- a beautiful body with the brain of an idiot.
HomePod still lags behind its Google and Amazon rivals in sales.
Photo: Charlie Sorrel/Cult of Mac

As the smart speaker market continues to pick up, Apple’s HomePod still lags behind devices from Amazon and Google. Both companies benefit from being earlier movers — and from offering products at a cheaper price point.

That’s the takeaway from a new report from Consumer Intelligence Research Partners that describes holiday trends for HomePod, Amazon Echo and Google Home.

Google Home tops Siri and HomePod in smart speaker test

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HomePod market share
The new HomePod could offer a neat new feature.
Photo: Apple

Apple may have been late to the smart speaker game but its HomePod is showing signs it could one day outperform them all.

But only if Apple gives Siri the power.

In Loup Ventures annual smart speaker comparisons, Google Assistant understood all 800 questions and answered nearly 88 percent of them correctly. In its first Loup Ventures test, the HomePod with Siri at the helm misunderstood just three questions and managed to answer correctly nearly 75 percent of its queries.

Echo sells better but HomePod sells smarter

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HomePod market share
The new HomePod could offer a neat new feature.
Photo: Apple

Amazon’s line up of Echo speakers accounts for 63 percent of all smart speakers in use, while Apple’s late-to-market offering, the HomePod, has just a 4 percent share of the market.

While the results of a quarterly consumer survey, published today in a report by Strategy Analytics, seem daunting for Apple, the numbers reflect only one side of the story.

Moodo lets you control the way your home smells from your iPhone

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Moodo
Want to make your home smell nice? There's an app for that.
Photo: Moodo

Entrepreneurs are tripping over themselves to make “smart” versions of every product we already own. As such, it was only going to be so long before someone made a smart scent dispenser. That product is called Moodo. It’s a smart home fragrance box that lets you control how your home smells from your iPhone. Or your smart speaker.

But does it smell like a winner, or is this one gadget we’re turning our nose up at?

HomePod sales reportedly hit 3 million units in U.S.

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Apple debuts HomePod in India at its cheapest price yet
HomePod sales are "small but meaningful," according to a new report.
Photo: Charlie Sorrel/Cult of Mac

The smart speaker contest may be a two-horse race between the Amazon Echo and Google Home, but Apple’s HomePod is starting to carve out a share as well.

According to new research from Consumer Intelligence Research Partners, the total smart speaker market has now reached 50 million units in the United States. Among the installed base of U.S. devices, Amazon has 70 percent, Google has 24 percent and Apple has 6 percent.

HomePod will never become the iPhone of smart speakers

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The HomePod -- a beautiful body with the brain of an idiot.
Doomed to remain a minor player? We'll see.
Photo: Charlie Sorrel/Cult of Mac

The smart speaker install base will approach 100 million units by the end of 2018 — but Apple will make up only a tiny piece of the market.

At least, that’s according to analysts at Canalys, who forecast how things are shaping up for the various Amazon Echo, Google Home, and Apple HomePod devices currently winding their way into kitchens and living rooms around the world. Their take home message? That, unless something big changes, Apple is kinda screwed!

5 ways HomePod could catch up with its rivals

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HomePod Close Up
We like the HomePod. We just think there's a lot more Apple could do with it.
Photo: Ste Smith/Cult of Mac

The iPhone dominates smartphone sales charts. The iPad is so ubiquitous that, for many, its name is a catch-all term for any tablet. The Mac is the most desirable computer out there. But the HomePod? Not so much.

According to figures released this week, Apple’s smart speaker made up just a tiny 6 percent share of all smart speaker shipments for the first quarter of 2018. What is Apple doing wrong? And what could it do to turn things around? Here are five suggestions for HomePod improvements we’d like to see.

HomePod inventories pile up after early demand dies quickly

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Apple HomePod volume controls
HomePod sales are already suffering.
Photo: Ste Smith/Cult of Mac

Apple has been forced to cut HomePod orders as inventories continue to build up in its retail stores, according to a new report.

The $349 speaker enjoyed a promising start when it made its debut in February, but demand has fallen quickly as smart speaker shoppers turn to more affordable options from the likes of Amazon.